Rip Curl Planet
Filed Under Clothing | Trackback
Rip Curl’s foray into the eco-friendly market is more a case of dipping their toe in the water rather than a fully fledged effort. Hopefully this will change as they improve their sourcing and manufacturing processes. As they say on their website, organic materials are more expensive and their isn’t the variety of fabrics. That said, they are making an effort through their Planet range which consists of products made with more than 50% eco-friendly materials.
Most of the t-shirts are 100% organic and goes down to 55% organic for the mountainwear technical multi-layer products. The Planet label also covers products in their boardshorts, pants, hoodies, jackets, footwear and accessories lines. These products aren’t separated as a separate line, just incorporated into the other lines and labelled accordingy. So look out for the Planet label when buying your Rip Curl stuff.
The Planet idea also extends to other parts of the Rip Curl business. For example, they actively recycle old wetsuits and event banners turning them into beanbags and they try to make the events they sponsor greener by using recycled paper, reducing the use of disposable plastic and limiting or partially offsetting Carbon Dioxide emissions for their riders and event organisers.
The European Rip Curl website has heaps more information.
